LOOPS

KEYWORDS

Fun

Playful

INDUSTRY

Food Packaging

An interactive game on Honey Pops packaging lets users relive the nostalgia of childhood mornings. By scanning the pack, they play a fun mini-game, racing to finish breakfast before the school bus arrives. This blends nostalgia with modern tech for an engaging brand experience.

AR / VR PACKAGING

PACKAGING CONCEPT

An interactive Honey Pops pack that revives nostalgia through a fun, scannable mini-game, reconnecting users with the classic cereal in a playful way.

TARGET AUDIENCE

Designed for kids 10–18 and young adults who remember Honey Pops, this interactive packaging blends nostalgia with modern gaming for an engaging cereal experience.

GAME CONCEPT

Scanning the package activates an object recognition-based game. Users tap "Start" to play a mini-game, making the packaging interactive and a brand promotional tool.